5 Tips for Writing A Property Description That Sells

Writing a catchy property description for your home is an art. If you write a great, descriptive home listing, you’re more likely to attract potential buyers and you save time by avoiding unnecessary calls or visits.

Writing a property description that sells

Writing a property description that sells

Here are some rules to follow if you want to create a home listing that sells:

1. Be descriptive, use adjectives

You must be honest about your property, but you can still be creative with how you describe it. There is nothing wrong with writing “beautiful cottage” instead of “single family home. ” It’s more attractive.

2. Get to the point

Use the first line of your ad to communicate essential information. Provide information that we can’t see in the photos.

Indicate the number of rooms, specify if there is a revenue-making opportunity, write about recent renovations made or if there are inclusions such as a fireplace, in-ground pool, garage, etc. Do you have the best price in the area? Tell potential buyers.

3. Avoid vague terms

Phrases such as “Modern design”, “near highways” or “a lot of extras” can be interpreted in myriad ways. You can avoid unnecessary calls by avoiding ambiguity: “Country-style decor,” “15 minutes from downtown ” or ” appliances included ” are good examples of giving a precise description.

4. Reveal the advantages

People who read your property description should immediately be made aware of what it is that makes your home a good buy. It’s great that the landscaping was done by professionals, but would that really make an impression on buyers and convince them to buy your home?

Ask yourself the following question: “What purpose does this information serve to homebuyers?”

When it comes to landscaping, for example, what a buyer wants to know is whether or not they must conduct any renovations and if the land is attractive. So writing something like, “Fully completed, beautiful landscape” would really work in your favour.

5. Watch your abbreviations

If you shorten words or phrases, make sure that the text is still comprehensible. Ideally, have it read by someone else before you post your property description.

If those who read it don’t understand that “2 bedrooms in BM” means “two bedrooms in the basement,” it’s likely that anyone else who sees your property description likely won’t understand it either.

Sell your home with the right property description

Your property description, along with your pictures and your price, go a long way to selling your home quickly, so make sure that you get it right.

And if you’re ready to sell your home today, visit ComFree.com and get started right now.


  1. Anne Curran says:

    One year new, 7 mins. to Downtown Collingwood. Spacious open concept main floor with hardwood throughout and matching stained staircase. Kitchen island with double sinks, dishwasher and breakfast bar. Stainless appliances. Walk out to huge 22×14+ft. deck. Three bright oversize bedrooms. Master has large walk-in closet and ensuite. Oversize single garage with built in storage. Ample parking. Large cold cellar. High ceiling basement with rough plumbing for 3piece bath. High efficiency furnace and excellent insulation equal low heat bills. (all available). Laundry. Rough-in for central vac. Landscaped with only perennials and well prepped veg. garden in rear.

  2. Which segment of the large local and national real estate market audience would be the biggest for this new home listing? Who are you writing the catchy lead in teaser, the helpful detailed copy with time saving links for? That is your primary target. But secondary blog posts, ads, imagery and videos to appeal from a completely different angle, to other niche segments will only broaden your market of buyers. To gain you better odds to a quicker real estate closing for a higher selling price.

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