According to a study done by Professor Paul Anglin from the University of Guelph in Ontario, there are certain words used in home listings that have a magical effect on a home for sale. These are the most powerful words in a home for sale listing that help the owner sell quickly and/or get a higher asking price.
Of course, the most powerful words in a home for sale listing must be met with honesty. You can’t write things about your home in your listing that aren’t true. But nevertheless, use these five most powerful words in a home for sale listing coupled with a sound reality and your chances of selling your home will skyrocket.
Most powerful words in a home for sale listing #1
Beautiful / gorgeous
Using words that speak to how attractive the property is helps it sell faster that speaking to its value or worth via the price. Of course, the general consensus was that these homes were beautiful in the eyes of most home buyers.
According to Anglin’s study, homes that were called “beautiful” sold, at average, 15% faster. While most home buyers are thrilled to get a bargain, they still put a major emphasis on the condition of a home and its esthetic appeal.
Most powerful words in a home for sale listing #2
“Move-in condition” tells a home buyer that your home needs no repairs, changes or moderations; it is perfect and ready to be lived in as soon as you hand over the keys.
“I have visited ‘move-in condition’ homes and time and time again, they really meet the criteria,” says Derek Gilmore from Calgary, Alberta. “And this is the magic word for me; the moment I see ‘move-in condition’ I know that the owner is not using the expression lightly.”
And while “move-in condition” is typically used by flippers who essentially makeover a home before they sell it for a profit, Gilmore admits that most homes he has bought over the years come from residential homeowners who have lived in the home prior to selling.
Most powerful words in a home for sale listing #3
An informal survey among my own colleagues and home buyer friends revealed that the word “turnkey” also denoted images of the perfect home that is in immaculate condition.
“Any time I see the word ‘turnkey’ the pictures that go with the listing tend to reveal a home that is in perfect condition,” revealed Stacey F., who has been searching for a home on ComFree.com over the last couple of weeks. “Another word that also catches my eye is ‘immaculate’; tell me a home is immaculate and mean it, and there’s a good chance I will want to check it out.”
Again, keep in mind that if you use this word, your home must live up to it.
Most powerful words in a home for sale listing #4
Keeping up with the Joneses is typically a difficult feat, so when a home for sale is listed with the words “curb appeal,” many home buyers perk up with anticipation. There is something very encouraging about a home that looks amazing from the outside.
Words like “landscaping” also did well in the survey and it’s because a home that is beautiful from the inside out appeals to the masses. So if you’re home has curb appeal with a paved driveway, beautiful trees and grass so green that people are constantly remarking on it, use it to your advantage when listing your home for sale.
Most powerful words in a home for sale listing #5
There is no doubt that the kitchen is one of the most important, if not the most important room in a home. So it is no surprise to learn that words like “granite” and “gourmet kitchen” translated into a higher sale price.
The issue here is that if you don’t actually have these things in your home, you can’t very well make it up; the pictures and the visit will reveal the reality. So if your kitchen isn’t a gourmet one, then your best bet would be to do minimal upgrades and use another big sell with homeowners: “newly remodeled.”
Using the most powerful words to list your home for sale
I know that I have been saying this ad nauseum by this point, but it’s important to understand that fudging your listing will not win you any fans. Be honest about your home but use the right words to pique their interest.
Next week, the worst wording used in home listings.
If you’re ready to buy or sell a home, visit ComFree.com today.