When it comes to selling your home, price and location are quite important, it’s true; but marketing your home for sale is also important as it spreads the words and drives traffic to your home effectively.
So how does one market a home for sale effectively? Nowadays, there are many ways to market your home for sale without having to spend too much money.
1. List in the right places
Make sure that you get your home listed on a great real estate listings website that markets your home effectively with optimal images and a comprehensive property description.
It is also in your best interest to provide fundamental information about your property like property taxes, square footage, lot size, bedrooms, bathrooms, finished basement, etc.
Tell your friends, family and coworkers about your home for sale and tell them where they can find your home online so they can take a better look and check out the details. Of course you don’t want to be that annoying dude who won’t stop talking about his home.
Mention that you posted your home for sale and ask if they know anyone who is interested in finding a home in your vicinity. Make it clear that interested buyers are welcome to email or call you for more information.
3. Use internal message boards
Many workplaces have internal message boards or a spot for public postings, so use the space to post your home for sale.
If your house is very close to a hospital, for example, this would also be a prime location to post your advertisement, as nurses and doctors would likely appreciate living very close to their place of employment.
4. Take great pictures
Before you take any pictures of your home, it is important that you clean it up as though you were holding an open house. It should looked lived in but have a neutral enough look that potential buyers can mentally make it their own when looking at it.
Only then should you take some high-quality pictures of your home. And yes, the more the merrier. Take pictures of your kitchen from two angles. And for the love of logic, don’t get caught in the picture via the reflection in the mirror when taking a picture of your bathroom.
Use proper lighting and keep in mind that this is not the time to get abstract with your pictures. Keep images as linear as possible.
5. Hold open houses
It’s becoming more and more commonplace for home sellers to hold open houses to create buzz about their property and drive the sale of their home.
An open house creates an air of competition among home buyers and may even score you more than your listed sale price.
The most popular times to hold an open house? Sundays from 2 to 4 pm.
6. Install a lawn sign
Speaking of open houses, since you’re using your lawn sign to tell passersby that your home is up for sale, it’s also a great way to promote your open house.
Your lawn sign is your key to helping others identify that your home is for sale, so ensure that your contact information (telephone number, website at which they can view your home) is on it and that it is easily spotted from a distance.
7. Advertise in local newspapers
Every little bit of marketing helps, so take advantage of community newspapers, as well as the big dailies in your city to make sure that you effectively spread the word about your home.
Keep the message short and to the point.
8. Use social media
Facebook, Twitter, LinkedIn, and Flickr are great ways for you to market your home for sale and provide yet another way to spread the message among friends, family, colleagues, and of course, complete strangers. Click here to see more of our tips for marketing your home on social media.
9. Offer a gimmick
A woman recently offered homebuyers $1,000 worth of free beer if they purchase her home and while it may have been a somewhat unorthodox way of selling a home, the media got wind of the story and wrote about it, which gave her home sale tons of coverage, and in turn, a buyer. A very, very drunk buyer.
Market your home for sale right
There are tons of ways to market your home for sale nowadays, especially considering that everyone is so connected via the internet and is surfing from their TVs, smartphones, computers and tablets. So take the time to craft your message.