9 Ways To Market Your Home For Sale

When it comes to selling your home, price and location are quite important, it’s true; but marketing your home for sale is also important as it spreads the words and drives traffic to your home effectively.

So how does one market a home for sale effectively? Nowadays, there are many ways to market your home for sale without having to spend too much money.

1. List in the right places

Make sure that you get your home listed on a great real estate listings website that markets your home effectively with optimal images and a comprehensive property description.

It is also in your best interest to provide fundamental information about your property like property taxes, square footage, lot size, bedrooms, bathrooms, finished basement, etc.

9 Ways to Market Your Home For Sale2. Spread the word organically

Tell your friends, family and coworkers about your home for sale and tell them where they can find your home online so they can take a better look and check out the details. Of course you don’t want to be that annoying dude who won’t stop talking about his home.

Mention that you posted your home for sale and ask if they know anyone who is interested in finding a home in your vicinity. Make it clear that interested buyers are welcome to email or call you for more information.

3. Use internal message boards

Many workplaces have internal message boards or a spot for public postings, so use the space to post your home for sale.

If your house is very close to a hospital, for example, this would also be a prime location to post your advertisement, as nurses and doctors would likely appreciate living very close to their place of employment.

4. Take great pictures

Before you take any pictures of your home, it is important that you clean it up as though you were holding an open house. It should looked lived in but have a neutral enough look that potential buyers can mentally make it their own when looking at it.

Only then should you take some high-quality pictures of your home. And yes, the more the merrier. Take pictures of your kitchen from two angles. And for the love of logic, don’t get caught in the picture via the reflection in the mirror when taking a picture of your bathroom.

Use proper lighting and keep in mind that this is not the time to get abstract with your pictures. Keep images as linear as possible.

5. Hold open houses

It’s becoming more and more commonplace for home sellers to hold open houses to create buzz about their property and drive the sale of their home.

An open house creates an air of competition among home buyers and may even score you more than your listed sale price.

The most popular times to hold an open house? Sundays from 2 to 4 pm.

6. Install a lawn sign

Speaking of open houses, since you’re using your lawn sign to tell passersby that your home is up for sale, it’s also a great way to promote your open house.

Your lawn sign is your key to helping others identify that your home is for sale, so ensure that your contact information (telephone number, website at which they can view your home) is on it and that it is easily spotted from a distance.

7. Advertise in local newspapers

Every little bit of marketing helps, so take advantage of community newspapers, as well as the big dailies in your city to make sure that you effectively spread the word about your home.

Keep the message short and to the point.

8. Use social media

Facebook, Twitter, LinkedIn, and Flickr are great ways for you to market your home for sale and provide yet another way to spread the message among friends, family, colleagues, and of course, complete strangers. Click here to see more of our tips for marketing your home on social media.

9. Offer a gimmick

A woman recently offered homebuyers $1,000 worth of free beer if they purchase her home and while it may have been a somewhat unorthodox way of selling a home, the media got wind of the story and wrote about it, which gave her home sale tons of coverage, and in turn, a buyer. A very, very drunk buyer.

Market your home for sale right

There are tons of ways to market your home for sale nowadays, especially considering that everyone is so connected via the internet and is surfing from their TVs, smartphones, computers and tablets. So take the time to craft your message.

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Rosy Saadeh

About Rosy Saadeh

Rosy Saadeh is a Social Media Manager and Marketer and spends her time scouring the net trying to make new friends, help clients and post interesting stories about real estate and the like in Canada. Connect with her on Twitter, Facebook, Google+, and Pinterest.

4 comments

  1. Pamela says:

    I think it’s about time that someone wrote this article to homeowners. I think that with the right tools and a little research, one can easily sell their home if they market it right. Thanks for the tips.

  2. Love the idea about $1,000 of beer with the house… I think I’ll suggest that to a few of my clients and see what they think. You never know what will trigger the buying frenzy – and I think beer might be just the thing in this economy.

  3. Rosy Saadeh says:

    Thanks for the tip, Jeffrey, but would home buyers not feel more comfortable having their own home inspector conduct the inspection, as they are not certain of the relationship between the homeowner and the inspector they would have used?

  4. A pre-listing home inspection can also remove much of the negotiations during the selling process. The buyer and seller will know the condition of the home and what repairs need to be completed. The home seller will also have the option of making repairs prior to the home going to market or have firm quotes for needed repairs.

    Download our Guide to Home Inspection for more tips here http://howhomeinspectorshelp.com/wp-content/uploads/2011/02/Guide-to-Home-Inspection-2011.pdf

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